Atencio

And thus everyone cried out:

“It’s the Haunted Mansion font!”

But— this style has been around since the 1880s. It’s called Rubens.

You might have seen it in use by Motley Crue or Tolkien.

Shortly after, a bolder variation on the style emerged.

Taco Bell used it for their menu in the early 1970s.

Despite the popularity of these styles,

And despite the similarities between them,

A modern version that bridged the gap never existed.

So here’s something new:

Now here’s a Rubens that leans into its verticality.

That inverts its contrast and extends its swashes.

A modern play on an all-time historical favorite.

A Rubens revival with four weights and a variable axis, by Louie Mantia and Ender Smith.